MY AWARD WINNING CAMPAIGN ... WELL I CAME SECOND ANYWAY

This is my strategy campaign where I was Runner up in the Student Marketeer of the Year 2008 and a Finalist at the Nexus RSVP Awards.

COMMENTS FROM JUDGES


• Brilliant use of personalised DM and tie-in with the Warriors brand. Highly original.
• Well done – some really unique concepts here!
• Love the book bag and certificates as rewards. Love the demonstration of what its like not to be able to read – so powerful and compelling. The postcards are a simple but effective way of keeping the communication flowing.
• Some great original ideas – love the ambient and DM piece. This has the ability to be executed into an award winning campaign. Well done!
• Love the book bag editorial and the DM piece with the die cut reading.