This concept isn't new but the message comes across strong and clear. Which, is what advertising is all about. It creates an impact that is hard to get out of your head and will probably tell people about. As long as people know what the message or product is then it's successful.
Ok, I found this intriguing. Personally I have never heard of parking heaters but I guess in good old NZ we don't really need to know about them. The concept is a bit too easy (if I was living in a place where it snowed every day of Winter) as it's like putting two and two together but as an individual that never knew that parking heaters existed I thought it was quite clever.
Another simple yet very effective piece of advertising. The art driection of this ad is, what I think, fantastic and works so well that without reading the information knew it was something about a really tall skyscraper. Using a pigeon can be cliche but the way they have created that twist makes the ad work so well I think it's one of my recent favourites.
Oh now this is clever!!! Salvation Army have created an AdShell campaign where you can slot a coin in the hole and it show us as part of the building blocks to create the 'base of the bed' for the homeless child. The technicalities are very clever and although this kind of idea has been done before - I haven't seen it done as well as this. Not only is it part of an awareness campaign it has also turned into a donation box and people can personally see the difference they are making then and there.
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