A few lookers

So, I have dedicated today to my blog - as I've cleaned the house, taken the dog for a walk, checked my emails and everything else I can think of that needs doing. These are some print and ambient ads that I have found through searching the web recently that I like, dislike and question.

Not everything has to be ridicuously art directed with amazing photography, gorgeous backdrops and a catchy line to make an ad successful. This ad has been one of my favourites for a while - just because of it's simplicity. It reminds me that I don't have to make an ad complicated for it to work - 'cut everything out that is redundant' is what my tutor always used to say.

Now this print ad I am a tad confused about. It is the exact opposite to the Tok & Stock print ad above and is exactly what I am talking about when it comes to complicating an ad. First of all who is it targeting? Children? Parents? You would think, with this aesthetic, it may be targeting children but they are not the ones that willingly brush their teeth - the parents normally have to reiterate the fact that they have to brush their teeth. And what is with the line - Healthy for Everyone. They can't think they can target 'everyone' can they? It just doesn't make sense.

Personally, I think this ad is pretty average, but what I do like about it is the aesthetic! Simple, effective, and not gender/age specific.

I think this is quite effective. I know King Kong has been used to death in advertisements after the blockbuster came out but this one is different. The image tells a story and using an internationally known movie compliments the success of the ad.