Monday, March 29, 2010
Timberland magazine spread
This is a magazine double page spread we had as a brief in art direction. We were assigned all the images and text and our job was to figue the layout that best compliments the brand as well as the ad being legible.
MY AWARD WINNING CAMPAIGN ... WELL I CAME SECOND ANYWAY
This is my strategy campaign where I was Runner up in the Student Marketeer of the Year 2008 and a Finalist at the Nexus RSVP Awards.
COMMENTS FROM JUDGES
• Brilliant use of personalised DM and tie-in with the Warriors brand. Highly original.
• Well done – some really unique concepts here!
• Love the book bag and certificates as rewards. Love the demonstration of what its like not to be able to read – so powerful and compelling. The postcards are a simple but effective way of keeping the communication flowing.
• Some great original ideas – love the ambient and DM piece. This has the ability to be executed into an award winning campaign. Well done!
• Love the book bag editorial and the DM piece with the die cut reading.
COMMENTS FROM JUDGES
• Brilliant use of personalised DM and tie-in with the Warriors brand. Highly original.
• Well done – some really unique concepts here!
• Love the book bag and certificates as rewards. Love the demonstration of what its like not to be able to read – so powerful and compelling. The postcards are a simple but effective way of keeping the communication flowing.
• Some great original ideas – love the ambient and DM piece. This has the ability to be executed into an award winning campaign. Well done!
• Love the book bag editorial and the DM piece with the die cut reading.
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