So these briefs are some new pieces of work I have recently been working on. They are not yet finished and still have a few adjustments that need going but I thought I'd put hem up for you to have a quick look at where I'm going with each brief.
Client: Problem Gambling.
The work: An adshell in high foot traffic areas around the city centre, especially at bus stops and adshells around the casino. It is to express how in gambling, only a simple coin to start with may be a bit of 'innocent' fun but it can become uncontrollable and end up like everyone else that has dropped a coin in the water.
Client: SPARC
The Work: This copy ad will be part of a campaign where it motivates ordinary people to volunteer to coach by using memorable moments throughout NZ's sport history with players and Coaches. The second and third pieces of this campaign will be about Sarah Ulmer winning her Olympic Gold and hugging her partner/coach immediately after the race. The third ad will be about Ricky Herbert kissing Paston (All Whites Goalie) after their win against Bahrain last year.
All three ads will be copy ads with slight differneces.
Client: Victorinox
The Work: This was one idea I have drawn up for the Victorinox brand. I did have another which I have yet to draw up where it involves an ambient piece with a Victorinox knife going around the conveyor belt with a name tag attached to it. It will still have the same line - for all your travelling needs.
Client: Tabasco Sauce
The Work: This piece is another ambient piece which will be situated in the meat section of supermarkets. The meat will have actual pieces of well-done, medium, medium-rare and rare steaks surrounding the sauce and will vary on how well cooked they are in relation to their distance from the sauce.
I had another idea where it is still situated in grocery aisles with a shot of the tabasco sauce and a cooked bag of mircrowave popcorn. I quite like this idea because it is subtle yet clever. (if I don't mind saying so myself).
